A complete beginner's path to Python, SQL, JavaScript, automation, digital measurement and SEO
An illustrated learning path for marketers who start from zero: 52 chapters in ten parts, plus 18 JavaScript lessons and nine program-construction lessons, covering Python, SQL, how websites work, JavaScript, measurement, automation, SEO and working with AI systems.
Marketers starting from zero who want technical skills they can use at work.
Starts from files, tables and a marketing calculation, then builds to working Python, SQL and JavaScript tools for marketing work.
The Technical Marketer starts where most marketers already are: with campaigns, customers and spreadsheets. The early chapters need only a pencil, paper and ordinary computer use, and they explain the business situation before introducing any software. From there the book builds to Python for marketing work, asking a database questions with SQL, how websites work, JavaScript from first instructions to a working service, measurement and automation, digital marketing and SEO with technical depth, and working with AI systems. The examples use fictional businesses and invented records, so you can change the figures and try again, and the parts end in work a marketing team would recognise, such as a checked campaign report, a campaign analysis someone can trust or an automation that survives repeat runs.
The marketing question comes first. Computer skills help you investigate it and carry out useful actions.
52 chapters in ten parts, plus 18 JavaScript lessons and nine program-construction lessons
Python, SQL, HTML and CSS, JavaScript and Node.js, measurement, automation, SEO and AI systems
Illustrated walkthroughs, execution storyboards and an illustrated debugging guide
Answers and independent solutions in Appendix E, with exercises built on fictional businesses
Look inside
Pages from the PDF.
Real pages from the book. Select a page to open it at full size.
Before you beginThe starting point is ordinary marketing work, and Chapter 1 needs nothing installed.A route through the bookNine stages, each with what you should be able to demonstrate at the end.Starting from zeroChapter 1 begins with a marketing question and the information behind it.See it happenAn illustration follows the records step by step, then asks you to predict, try with help and work alone.Working with AIChapter 43 shows how to use AI without losing your understanding of the work.
How it teaches
How The Technical Marketer teaches the subject.
The book asks you to practise in four ways: follow a worked example, change one part with guidance, solve a related problem yourself, then deliver a piece of work from a business request that does not tell you every step. Illustrations show a program as a sequence of changes, with execution storyboards, branching maps and annotated browser views, and each new illustration is followed by three prompts: Predict, With a little help, and On your own. AI is treated as a tool you check: you identify the question, predict the answer, inspect the result and explain your decisions.
Assumed background
No coding experience is assumed. The early chapters require only a pencil, paper and ordinary computer use, and when it is time to write code the book explains where to type, how to save your work and what you should see.
Reasonable timeframe
There is no deadline for finishing. The book says some chapters take one evening and others several sessions and a return visit. Nine stages, from starting at zero to reviewing AI work and delivering it, mark the route through the 52 chapters and the JavaScript and program-construction lessons. A laptop or desktop computer makes the practical exercises much easier than a phone or tablet.
What a study session looks like.
01
Business situation
Each chapter starts from a marketing task, explained before any software appears.
02
Worked example
Follow a complete example, with the instructions and the result side by side.
03
Guided change
Change one part of the example with guidance, and predict what will happen.
04
On your own
Solve a related problem yourself, then compare with the answers in Appendix E.
05
Debugging
When the result differs from your prediction, find the first different value and repair it.
06
Deliver the work
Finish a piece of work a marketing team would recognise, from a request that does not list every step.
PythonSQLHTMLCSSJavaScriptNode.jsMeasurementAutomationSEOAI systems
Includes the companion practice files: a 13.2 MB ZIP of 1,328 files.
Secure checkout on Stripe; no account and no subscription
A private download link on your receipt page and by email
Each link works once, so save the PDF when it downloads
Sold separately from the Mac apps
Questions about The Technical Marketer.
Is The Technical Marketer suitable for beginners?
Yes. No coding experience is assumed. The early chapters require only a pencil, paper and ordinary computer use, and when it is time to write code the book explains where to type, how to save your work and what you should see. It is written for self-study and builds up step by step.
How long does it take to work through The Technical Marketer?
There is no deadline for finishing. The book says some chapters take one evening and others several sessions and a return visit. Nine stages, from starting at zero to reviewing AI work and delivering it, mark the route through the 52 chapters and the JavaScript and program-construction lessons. A laptop or desktop computer makes the practical exercises much easier than a phone or tablet.
What format is The Technical Marketer, and how do I get it?
The Technical Marketer is an 874-page PDF. Checkout is handled by Stripe. When payment completes, the receipt page gives you a private download link, and the same link is sent to the email address you used at checkout. Includes the companion practice files: a 13.2 MB ZIP of 1,328 files. They arrive as a second single-use link.
Can I read it on any device, and is it mine to keep?
Yes. It is a standard PDF you can read on a computer, tablet or phone, online or offline. It is a one-time purchase for $25 with no subscription, and the file is yours to keep.
What if my download link stops working?
Each link works once and shows when it expires, so save the PDF when the download finishes. If a download fails or a link has expired, email support@macossoftware.com with your Stripe receipt and we will help.
